The Desert Doesn’t Care

We collaborated with Monarx Co to design a custom running tank reflecting our philosophy of running in the desert. As a result, we produced this short piece to accompany the release. The idea was simple:

“The desert strips away the nonessentials that pollute the purity of running. The noise, the ego, the status… The desert doesn’t give a damn about any of it.

It’s unforgiving and harsh. Yet quiet and still. The perfect juxtaposition.”

We designed this running tank to reflect that. It ain’t some fancy perforated, high tech performance shirt that you’ll find at your local run club…

It’s a 100% cotton, drop shoulder sleeveless tank. It’s heavy… and it’s dark… You’re gonna sweat. But that’s the point of running in the desert, isn’t it? Ain’t no hacks or shortcuts.” - Director, Blake Wilson